It was last October when I met a man who worked for a company called The Earth Group. We were at a local fitness event together here in Edmonton and we were paired off in a group. When we were done everyone gathered in a circle and we all gave a quick talk of who we are, and what we’re doing in the Edmonton community. Right away this guy came up to me and told me about The Earth Group and how he worked for them. Almost instantly I was drawn into the mission of the business.
I’m sure you’ve heard of TOM’s shoes before where for every new pair of shoes they sell, they provide a pair for someone less fortunate. The Earth Group has a similar mission in which every bag of coffee or box of tea they sell feeds and educates a child for a week. However with the water, 100% of profits go towards this.