Physical fitness is one of the most important aspects of life. Without fitness, nothing can be achieved. People of all age groups need to stay fit. Physical activity keeps people active, promotes good health, and improves the overall quality of life.

There is no surprise in the fact that the fitness industry has a cut-throat competition. Every brand goes above and beyond to attract customers. Advertising is probably the most creative way to grab the attention of the customers. This is the main reason why all fitness companies strive to create the best ads to promote their brand. And, with the availability of creative ad-making tools like InVideo, the entire process of making fun and relatable ads becomes seamless and easy. An inspirational fitness ad helps to position businesses, aids to surge brand awareness, and tells how their product is different and unique from others.

Social media has numerous benefits. One of the best benefits is that it has made healthy living much easier. We can easily find workout routines, healthy recipes, best fitness studios, motivational lectures, and success stories here. The best fitness advertisements are those which focus on who we are in the present and what we want to be in the future.

Successful fitness ads can be either of the two types:

  1. Aspirational: These types of ads are inspiring. The content of these ads focus on the goals and fitness ideals everyone wishes to achieve in their life.
  2. Relatable: These ads depict our current situation. They show the people who are just like us and how they changed their lives by making lifestyle changes.

Therefore, an ad that is both aspirational and relatable bags maximum customer attention and wins the race. Here is a list of the top 12 most creative and interesting fitness-related ads that will motivate you to leave your bed and hit the gym right away. The level of creativity in the ads will surely inspire you to get fit and lead an active life.

  1. Patagonia: The fitness ad by Patagonia advertises a life full of adventure. The video features common people who stay active in the Patagonia shorts and do everything from yoga to surfing to keep their fitness game on point. The video is both inspirational and relatable as it shows that the actors are just everyday fit people who are practising a healthy lifestyle by staying at home with their kids. Their fitness ads will inevitably attract adventurous people who love to keep themselves fit by practising various sports.
  1. Sun Basket: Sun Basket is a food delivery service for those who want to enforce a healthy lifestyle by bringing changes in their diet. Their fitness ad focuses on the advertisement of meal kits for vegans, for weight loss, and for those who want to practice paleo as well. A highly inspirational video gives people the confidence that diet changes can help them to achieve a fit body. People who love to experiment with food will love this fitness advertisement.
  1. Reebok: The ‘Be More Human’ campaign by Reebok is inspirational and supports a noble cause. The campaign celebrates the women who have brought a difference in their lives by making fitness their priority. It features celebrated women artists, models, and athletes in their ads. Their limited edition t-shirts with a message from the women celebrities inspire common women to bring a change in their lives.
  1. Anytime Fitness: This fitness ad is particularly for those who have a very hectic schedule. Its tag line is “the busy club people”. It is one of the most popular fitness campaigns in the US as most people struggle to follow a particular fitness regime due to their busy schedules. The brand helps people to do their workouts without compromising on their daily schedule.
  1. Varley: This fitness ad advertises yoga apparel. They make high fashion yoga clothes that inspire you to practice yoga to stay fit and healthy in style. Yoga is extremely popular these days as it not only helps in achieving fitness but also provides peace of mind. Their high fashion yoga pants are a must-have. Their category of athleisure wear sells beautiful clothes that women can wear in yoga studios as well as in their everyday life.
  1. Crunch Fitness: The USP of the fitness advertisements by Crunch is that they put the fun back into fitness. The gym has branches in around 300 locations, and they put a lot of humour in their ads. They have a unique way of storytelling that will undoubtedly compel you to Google about them and take their services.
  1. Red Bull: The fitness ads by Red bull are less relatable, but they are so shareable and memorable. Their ads feature world-class celebrities and athletes doing mind-blowing stunts and adventure games. Their stunts cannot be performed in real life, but their advertisements motivate everyone differently. If we cannot climb walls or mountains, we can at least hit the gym or go for a walk to stay fit.
  1. Daily Burn: Daily Burn stands out when it comes to inspiring and motivating people to make fitness a habit. Their fitness ad encourages you to download their application and enjoy the benefit of their daily workout videos. 
  1. World Gym: The RunAway Campaign by World Gym is very relatable and is for lazy people who do not pay attention to their fitness. Their fitness ad shows setting up traps around the house. Their content is super popular, fresh, and completely motivating.
  1. Osteo Bi-Flex: Fitness is not just for adults; it is for older people too. The fitness ad by Osteo Bi-Flex targets an older audience who suffer from arthritis or joint pain. Their ad features aged celebrities who can enjoy their daily life without any pain. The ad is very relatable and makes a strong impression in minimum time.
  1. SoulCycle: The fitness ad by SoulCycle is all about acceptance and inclusivity. They are unquestionably the best when it comes to the marketing strategy. Their fitness campaign highlights instructors from the LGBTQ community.
  1. Funktion Personal Training: Their fitness ad comes with the tagline- “escape your boring gym”. The brand focuses on outdoor fitness camps and is like a breath of fresh air for people bored with their gym regime. The ideas and concepts are unique and worth giving a try.

All these top ads have one thing in common. They have an engaging start that keeps the people tied up until the end. Intro maker and ad maker apps such as InVideo help create outstanding ads for any social media platform easily that will grab the attention of customers and make your marketing strategy successful.