If you have your own fitness brand, you probably already know how difficult it can be to get clients. And once you do get clients, it becomes even harder to convert them into long-term customers.
Personal fitness requires a lot of commitment and long-term investment, and people can be pretty indecisive when it comes to maintaining their fitness goals. This is where you come in. Your job isn’t just to help people get fit. Your job is to engage your potential clients enough to make them commit to your fitness plans by coming to your gym or subscribing to your workouts. And how do you do that? Through a fantastic promotional strategy, of course.
Here are 4 fabulous tips to help you start off your personal fitness journey the right way.
1. Make a directory and send out emails
The first step to getting clients to know your fitness brand is to make sure you know as much as you can about them. That means wasting no opportunity to gather their contact information. Make a list of all the people that are part of your target audience and that also live in your locale, and put their information in a directory.
Ask people to leave their email addresses whenever they visit your website or online platform, or when they visit the facility you work at using sign up sheets. Offer a special discount as a special incentive to encourage people to give you their information.
Once you have the relevant information, send out emails containing all your special offers, promotions, classes, and discounts to keep potential customers in the loop about everything you have to offer them. Make sure to keep your emails attractive and eye-catching enough for customers to want to click on them to see what they contain.
2. Leverage local support through flyers
Nothing beats a good old flyer. If you want to catch the attention of passersby, a great strategy is to put up flyers in various places around the neighborhood.
Look for places in your community that have high foot traffic, such as parks, community centers, cafes, and convenience stores, and have a set of eye-catching business flyers ready to be put up. Designing a professional poster might look challenging, but it’s a lot easier than it seems. Use an online design tool like PosterMyWall to gain access to a wide range of professional services flyer templates to use and customize according to your needs.
The ideal business flyer should have your brand visibly present at the top, and should incorporate your signature brand colors in the design. Add your location and other important contact information so that people are able to tell you’re located nearby or if you offer online services.
To make sure people remember what your fitness brand has to offer, add tear-off tabs to your flyer with your contact information and business address, so people can easily call or drop by at their leisure.
3. Build a community on Facebook
If you want to engage and interact with customers on a more personal level, Facebook is the ideal place to go. You can very easily build whole groups and communities of people with similar interests and keep them engaged by producing consistent content.
All you have to do is create a Facebook Business page, filter the audience you want to target by adding specific fitness related categories, and inviting all your family and friends to join. Ask them to encourage all their fitness enthusiast friends to join in too. Keep the page alive with useful content on health and fitness. You can add daily health tips, 1 minute exercises for people to do on the go, counter misinformation on health and fitness, and so much more. And as you engage people in discussions about fitness, you can use the opportunity to promote your next yoga session or cardio class.
You should also keep the page alive with constant posts about your best deals and services. Make a bunch of fitness posters and post them on Facebook regularly. Make sure to add your brand logo as well as all important information about your best offers.
4. Get as many referrals as you can
One of the best ways to get new clients is to make sure your current clients are happy enough to recommend your services to others. However, people will most likely forget to refer you to their family and friends unless they have a reason to remember. Come up with a mutually beneficial referral strategy to encourage your clients to talk you up.
You can offer your current clients a free class or even a discount on next month’s subscription if they refer you to other potential clients. This way, your client will benefit from the free service they’re getting, and you’ll benefit from the extra marketing you’ll get as a result.
Final thoughts
Promoting your own fitness brand in a market full of non-committal and indecisive customers can be challenging. Your goal is to make sure they not only see you as an effective fitness expert but view you as the top option for their own fitness goals too.
Use these clever marketing strategies to elevate your fitness game and make your way up the personal fitness industry. Marketing is something that every business needs to do according to the marketing specialist from this site.
