The Kardashians have built a brand around lifestyle. With over 1.2 billion Instagram followers, they can easily showcase their lives in a consumable way. While it may time some time to build a following, it’s awesome that anyone can become an influencer around lifestyle content.

Connecting with people is the name of the game. Social media has shifted this dynamic, allowing us to create a relationship with top artists, brands, and “celebrities”.

Understanding your followers is key. If you don’t know where to start on your journey in creating content about lifestyle, do not fret. Read our guide below to learn 5 tips.

1. Emotions

When thinking of lifestyle content to put out, you first need to put yourself in your viewers’ shoes. Focus on what you want people to feel when coming across your stuff.

Think of key themes when building a brand or image. For example, you could say that Nike’s brand is about working hard, pushing yourself, and just doing it. If someone comes across a post, they’ll undoubtedly feel motivated to get into action.

2. Leisure

You could also post lifestyle content around leisure and fun. With your audience in mind, envision them enjoying themselves. This could mean images of friends getting together for brunch, drinks served, etc.

More some more lifestyle content ideas, you could post amazing places to travel or things to do around the city. When your audience sees you having fun, they will imagine themselves doing the same.

Get creative with a picture background remover to put yourself anywhere in the world!

3. Interests

When pondering how to make lifestyle content, don’t forget to include related interests. For an exercise finish this sentence—”My audience like my brand and…”.

For example, let’s say your audience likes your brand and coffee. Post some artsy latte art with a clever caption for their morning routine. This could be used to help advertise a course, webinar, or vlog.

4. Pain Points

One of the benefits of posting lifestyle content is that it creates a community. People feel less alone when they can confide in others on social media.

If you’re currently going through a difficult time in your life or are struggling, you can share this with your audience. These days, people gravitate towards transparency. You never know who you will help in the process simply by sharing what you’re going through.

5. Behind the Scenes

The fifth and final lifestyle content theme we recommend is “behind the scenes”. This is a great way for audience members to get a sneak peek of how you work, what you do for fun, and interesting details about your life.

Your fans will feel like they’re right there with you. When you can bring them along for the ride, they will be that much more loyal.

Build a Brand With Lifestyle Content in Mind

When you can build your brand with lifestyle content in mind, you will attract more followers. People like building relationships with like-minded people. Social media has opened the floodgates in this fashion.

The best news is that you get to be your authentic self. Our hope is you follow our tips above to get you moving in the right direction.

As you learn and grow, you will want to keep learning and expanding. To do so, check out our social media lifestyle tips right here on our blog.