Opening and running a marijuana dispensary with delivery services is probably one of the safest businesses to invest in right now. As cannabis became legal in Canada, weed delivery services kept popping up literally behind every corner. The same thing happened in Burlington, where you can find dozens of weed delivery services, including Black Rabbit, Planet Herbal, Kush Dispensary, and many more.
So, if you’re planning on opening your weed delivery service in Burlington, you’ll have to provide the best offer to win over some clients. Stay with us, and we’ll explain what to do to grow your business successfully.
Opening up a weed delivery service in Canada is not that hard, but you should still be aware of a few things. The first and most important thing to consider is that you’re doing everything according to the law. Then, once you pick the location of your store, get all of the necessary licenses and approvals to get started. If you’ve already got that sorted, here are a few tips that will help you rise above your competition.
1. Go digging for information
Knowing what helped your competition get to where they are can help you optimize your operation. However, finding the correct information is never easy, especially when you consider that new shops are opening all the time.
The best thing to do is to hire a professional to conduct some kind of web scraping activities. Web scraping is a method used by businesses all over the world to improve their offers. You can use it to monitor your competitor’s websites, prices, and other details in real-time. That way, you will identify gaps you can use to provide a better offer and attract more customers. Web scraping can be used to extract all kinds of helpful information that will undoubtedly help you build your brand faster.
2. Stock up with a wide range of products
One of the areas you can use to your advantage is making sure that you have a rich offer of products. There are two different approaches you can take when it comes to choosing your stock. First, you can find products other stores are missing and use that to attract customers. Alternatively, you can also stock up on as many different products as possible.
Of course, you’ll want to make sure that all of the products in your offer are safe, legal, and popular. For example, let’s say that most weed delivery services in Burlington offer only flowers and a few different vapes. You should expand your offer to a wide range of different strains and flavors, including other products such as edibles, oils, and everything else made from cannabis.
3. Expand your delivery area and fleet
Most weed delivery services limit how far they are willing to go to deliver weed. Most of them cover an area of about 15 miles around the store. If you have the funds, it’s not a bad idea to provide delivery services for clients living outside the city. That will give you access to many clients that usually have to drive to town to stock up.
You should also think about investing in more delivery vehicles and staff if your business kicks off. But, of course, you should be careful not to hire more people than you need, so you should expand your fleet gradually. The bottom line is that more people and vehicles allow you to make more deliveries, which means spreading your brand’s awareness and generating more income.
Nothing can help you attract clients faster than discounts and promotions. Some weed delivery services offer free weed as testers to existing customers; others offer discounts while doubling every order of flowers during promotion periods. Regardless of how you approach a promotion, it’s not a bad idea to keep an eye on the competition to see what others are doing first.
The time of the promotion also plays an important role. You should wait until your competitor’s promotions expire until you present your offer. The right timing often makes the most significant difference. You can even hire a marketing expert to help you fine-tune your offers.
Running a weed delivery service in Burlington is just like running any other business. You’ll have to get creative to attract and retain customers. That means building a modern website with all the information your clients need, optimizing your pricing, organizing promotions and giveaways, and doing whatever you can to attract customers. With a little bit of effort and the right marketing campaign, you should be able to build your brand’s awareness and a solid customer base.
Remember to hire communicative people who are happy to help your customers with whatever they need. A big smile on their face will help you attract more clients than you might think. Use every trick in the book, and you’ll become the best weed delivery service in Burlington in no time.