First Foundation, an Edmonton-based financial services firm, is very pleased to offer the unique and compelling Manulife Vitality program to members of Alberta’s fitness community. “We are very pleased to bring unique life insurance savings and additional benefits to YEG Fitness members,” said Tyler Pfeiffer, CFP. “As a fitness enthusiast myself, and as a parent, I know how important it is to stay fit, to exercise regularly, and how important it is to protect my loved ones. The Manulife Vitality makes all of those things fun and easy.” 

First Foundation Financial – the life insurance and benefits division of the group – has brought Manulife Vitality to members of YEG Fitness for one reason alone: people who live healthy lifestyles deserve to be rewarded for it. The Vitality program combines healthy goal-setting, progress monitoring, a FREE* Apple Watch, and savings on life insurance, gym memberships, hotels, and other great benefits.

“We are pleased to be able to offer this great program to the YEG Fitness community! What a great way to continue to encourage an active and healthy lifestyle, while benefiting our members and followers with cool tech and lots of savings,” said TJ Sadler, Founder of YEG Fitness. “We see the Manulife Vitality program offered by First Foundation as another great way to offer encouragement to people and to help them achieve their goals.”

Additional information about the benefits available to YEG Fitness members including terms and conditions and instructions on how to apply can be found at

About First Foundation

First Foundation, founded in 2002, is a national award-winning mortgage brokerage, insurance brokerage, and financial brokerage headquartered in Edmonton, Alberta, that is dedicated to helping Canadians own a home, grow their wealth, and protect what matters most to them. With offices in Edmonton, Calgary, Red Deer, and Regina, First Foundation serves the financial needs of people in more than sixty communities annually. 

For more information please contact:

Tyler Pfeiffer, CFP (780-432-8139)